“Exceptional By Design.” With this new tagline and brand campaign Buick has just revealed its new electric car inspired by the concept of Wildcat EV. This premium looking sleek gold Wildcat EV model is another electric vehicle in the process of electrification.
With this new EV brands aim to put its hand in the US market. As at present the brand hasn’t launched its EV in the US, the automaker is prepping for its next era. However Buick has been selling electric cars in China since 2022.
The company said its unique “Exceptional by Design” language will eventually flow through the entire brand. It further claims the Buick is the “fastest-growing mainstream brand in the industry in 2023,” over 70% of the company’s sales came from new customers.
Molly Peck, chief marketing officer at Buick and GMC Global, said, “After bringing the Wildcat EV’s design language into production on the 2024 Encore GX and all-new Envista, we’ve found that beautiful design and quiet luxury sets Buick apart from the competition.”
New Taglines of the brand celebrates the brand’s history while looking towards the future. That has been shown in the released video that “celebrates the brand’s rich history while sharing a glimpse into the future.” The 2024 Buick Envision and 2025 Enclave will be the first EV to adopt the new design language.
On the dealerships Buick has said that roughly 89% of the US population still lives within 25 miles of a dealership. However almost half of them choose GM rather than committing to EVs.
