A internal letter from Xpeng Chairman CEO He Xiaopeng reveals that the brand has detailed plans to deliver about 30 new and updated EV models over the next three years. The Chinese EV brand is celebrating ten years in the business in 2024.
The brand has achieved the milestone in its short span of ten years as one of the top EV developers in China and Europe markets. Currently XPeng’s advanced air mobility (AAM) AeroHT works to deliver genuine flying cars to the masses, its parents company remains focused on delivering more and more new EVs in China and beyond.
According to an internal letter from XPeng Chairman and CEO He Xiaopeng, obtained by CnEVPost, 2024 will be the year the Chinese automaker breaks out on the wings of a bolstered product and technology platform.
The letter stated the XPeng is planning a massively ambitious rollout for any OEM, let alone one focused explicitly on nascent EV technology- a segment that has not come anywhere near approaching its tremendous potential yet.
According to Xiaopeng, the reasoning behind the ambitious expansion is to compete in a Chinese EV industry that is becoming more and more intense, stating that 2024 will go down as a “sea of blood” competition amongst local automakers, kicking off the segment’s first “elimination round.”
To conceptualize its goal, XPeng says it will hire about 4,000 new employees and enrich its research and development budget by over 40% YOY to “fight for tomorrow.” Along with that the smart driving technology will remain a key focus for XPeng throughout its new EVs and the automakers plans to invest RMB 3.5 billion in 2024 alone toward the R&D of artificial intelligence to support those ADAS functions to recognized brand as “one of the undisputed first-tier players in the industry.”
