Mercedes is aiming to go all-electric by the end of the decade. In the line of the brand revamp program Mercedes includes a new offering is EQS Model upgrade with a classic Mercedes grille design.
The brand said the upgraded EQS will be offered with the option of either Mercedes’ new three-point star embedded into the futuristic- looking grille or a design closer to the classic emblem mounter on the hood. “Some will want to keep a more sporty look and have the star integrated in the panel.” said CEO Ola Kallenius on the company’s earning call. Meanwhile others “ we believe will want to have the more traditional look.”
Specs, Feature and Price Of New Mercedes EQS Sedan
Mercedes is ready to launch it’s new EQS this June, Vehicle with the improved battery will go into production ahead of that, according to Kallenius. It is said that the new all electric sedan will likely take the 118 kWh battery installed in the upgraded EQS SUV. The improved battery adds 31 miles of range, which takes the new EQS sedan to the high 400 miles as per EPA estimates.
Company said that the decision comes after the brand faced the fall in electric EQS sales last year. Alone in the U.S. Mercedes EQS sedan sales fell 40% in Q4, with just over 1,049 units sold.
The traditional grille design of the EQS sedan will pull buyers, where the upgraded battery range excites them to buy as per company strategy. The new grilled design should fit the brand well as it targets those looking for less of a futuristic design.
The above picture is presented by Mercedes during an event with analysts to show the new grille pictured next to the S-Class
Kallenius also stressed that the EV market is not cooling as some are insisting. Mercedes is still “pushing ahead” and “investing on a high level.” He further explained, “ As an incumbent, you need a double hedge” as the reason for the dialed-back target.
