Lamborghini has recently launched a new look lineup with an updated logo after two decades. The company has the black and gold bull, symbolic of Lambo’s power, performance, and agility is getting a modern update.
The new updated look is focused on “sustainability and decarbonization.” and the brand is ready to electrify its entire lineup by the end of 2024. Also the changed overhaul is designed to better reflect the “brave,” “unexpected” and “authentic” values of its new mission called “Driving Humans Beyond.”
Lamborghini New Updated Logo
The new look presented by the brand will be applied to all future vehicles and the brand as a whole. The logo still consists of the age long legacy, but you can see the Lamborghini name stands out with a “border’ typeface on the new version.
It aims to “create a solid pact with future generations,” serving as inspiration for sustainable progress, according to Lambo. Also for interior Lambo makes it like you are in a cockpit with bucket seats, a sports steering wheel, and dual digital screens.
It is the first time when the iconic bull is designed individually from the shield, making it stand out even more. You can see the black and white as its primary colors, with yellow and gold used as accents. The new logo will be used on all future cars, Lambo said the redesigned logo marks “a new phase in the company’s positioning.”
Brand New Electric Lineup
The brand is also working on plans to electrify its entire lineup by the end of the year. To tackle the environment pollution the company has come up with its “Direzione Cor Tauri ” strategy. The brand has committed to reduce emissions by 40% per car by 2023 with new electric models.
To formalise its strategy Lamborghini has come with Revuelto plug-in hybrid last year. To further accelerate the shift in 2024 by launching the first hybrid Urus SUV and Huracan PHEV.
Last year Lamborghini shook the market with its first all-electric vehicle concept- the Lanzador, last year. This will lead to Lamborghini’s first fully electric vehicle, due in 2028. Lambo is working on it’s first fully electric “Super SUV,” which is expected to launch in 2029.
Also the high-riding 2+2 GT combined the versatility of a daily driver while preserving the performance of a Lambo. CEO Stephan Winketmann said with the Lanzador, the brand is “looking into our future without forgetting our DNA.”
