Xpeng Motors is set to publicly launch a highly anticipated new AI-centric battery electric vehicle (BEV) brand MONA. XPeng Motors has created hype across social media by revealing the official name and the first full image of its debut model. This strategic move of the teaser offers a glimpse into the innovative journey of XPeng. The launch of the new brand also strengthens its position in the electric vehicle market.
The coming sub-brand of the XPeng stands on the acronym stands for “Made Of New AI,” this is the step forward towards the vision of XPeng Motors. Chairman and CEO He Xiaopeng has previously emphasized the company’s commitment to artificial intelligence. He vowed an investment of RMB 3.5 billion (~$492 million) in AI-enabled smart driving technology for 2024. This substantial investment will support the research and development of the brand along with the hiring of 4,000 new employees, underscoring XPeng’s dedication to leading the AI revolution in the automotive industry.
XPeng’s MONA brand is set to revolutionize the market by offering advanced AI-driven technology at an accessible price point. The automaker has promised that MONA BEVs will be priced between RMB 100,000 and 150,000 ($14,000-$21,000). This pricing strategy aims to democratize high-tech electric vehicles, making them affordable for a broader audience while maintaining cutting-edge features.
A Weibo post by the XPeng Motors reveals the image of the MONA brand’s first model, called the MO3. It also includes a first full exterior image of the MONA brand’s inaugural model – the M03. The post also included a succinct announcement: “A surprise after the holidays, the first product in the MONA series is named Xiaopeng M03! #小鹏MONA is here!”
The announcement generated significant buzz, further it is linked to a new Weibo page dedicated for the MONA sub-brand. While the details remain sparse, the imagery and the name M03 provide an enticing preview of what to expect from XPeng’s latest venture.
Also there has been some ambiguity in the messaging, with references to the new model the “Xiaopeng M03” and the first vehicle in the “MONA series.” This raises questions about the XPeng Motors branding strategy: Is the M03 primarily a MONA BEV or an XPeng BEV? This confusion will likely be clarified only when the brand will officially launch the presentation.
However, XPeng has confirmed that the MONA brand will make its formal debut on June 20, 2024. This event is expected to provide comprehensive insights into the brand’s vision, the technology underpinning its vehicles, and detailed specifications of the M03 model.
Introduction of the Mona as the sub-brand of XPeng Motors marks a significant milestone in the evolution of the company. It is one of the significant steps of the brand towards its commitment to integrating AI technology into everyday mobility solutions. Stay tuned for more updates on XPeng, MONA, and the M03 as we approach the official launch. Follow us for the latest news and developments in the world of AI-driven electric vehicles.
