A trademark application recently filed by Tesla reveals that the brand is now going to diversify its market. Drawing inspiration from its highly anticipated Cyertruck design, Tesla is making a fitness equipment line called ‘Cyberhammer’.
This revolutionary move by the automaker in the fitness market showed Apple’s forefront advancement in technology and design. Further it also amplifies the brand commitment to expand brand product range and reach to the new consumer.
The detail on the trademark shows that Tesla has filed this in the fitness equipment category as– Exercise equipment, namely, gym hammers for fitness purposes. This will seem like a sledgehammer, a great equipment for full- body workouts. You can square while holding one in the air and swing it around. It will help in stabilizing muscles and ligaments.
Glimpse from the picture posted on social media surprised the consumer. This also creates excitement among the buyers. With this brand diversification Tesla is now willing to enhance brand visibility in the market, while remaining its primary focus on automobiles and energy products.
Being a great automaker brand Tesla has captured a significant portion of the market, and the unique design of the new fitness equipment resonates Cybertruck makes a significant impact in the market. Tesla has not told more of the Cyberhammer like what it will cost? When will you buy it? But it is expected that the Cyberhammer will be an expensive one.
